I guess the point is a few small changes in presentation can make a blog look rather professional if it is for a serious audience ; or quite silly if it's for friends to view.
A serious blog would not use many colours or themes, but would focus on the functionality and formality of presentation.
A blog for friends and family may use emojis and special effects -
😎🎩📯🔮
I don't think I would use them in a serious or formal blog. That's a matter of personal choice, really.

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